KEN SAWCampaigns
Visual stories shaped from concept to final delivery.
A closer look at the thinking, production and finished work behind selected brand projects.
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Campaign 01
Kinohimitsu
A graphic still-life interpretation of three Essence of Chicken SKUs.
- Objective
- Creative photography presenting three Kinohimitsu Essence of Chicken SKUs and their new packaging.
- Role
- Creative photographer — visual concept through execution.
- Deliverables
- Three individual SKU photographs and two group photographs featuring all three SKUs.
The direction
Warmer, softer and more graphic.
Earlier product imagery leaned towards lifestyle. This interpretation created a more graphic visual world, carrying the same light and material language across the individual and group photographs.
Light and ingredients
Warm morning light, real ingredients and texture shaped a distinct world for each flavour.
The lighting was conceived as morning light entering a countryside shed. American ginseng, lingzhi and cordyceps were sourced for the shoot and used to show ingredient texture while keeping the packaging clear.
Campaign Film
From visual direction to the final five photographs.
Final delivery
Five finished images, built as one campaign system.
The final set comprised three individual SKU photographs and two group photographs. The work was used on Kinohimitsu's Instagram and Facebook channels.
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